West Virginia Botanic Garden-Dinner Series

I was asked by West Virginia Botanic Garden’s marketing director to design a poster for their annual fundraiser. This dovetailed into updating their branding and moving their marketing materials into a new realm. We worked together to update the look of the logo and make it easier to use on brochures, flyers and invitations. We established a new look for the newsletter and website. The annual event became the highlight of the garden’s activities. I was involved in theme development along with branding of invitations, posters, tickets, banners, billboards and posters. We also tied in a specialty drink and decorations. Additionally, I developed the design for another event, the Dinner Series. I created a graphic that captures the essences of the food created, mostly farm to table, that can be reimagined every year but keeps its overall look and identity. A creative home cook myself, I enjoyed working with food themes and incorporating these into the invitation design. I continue to work with WVBG on their Donor Recognitions projects and many of their upcoming events.